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Western hoteliers targeting Muslim travelers

Posted by Heru Nusantara on January 16, 2013 at 4:40 AM

Story Highlights

  • Outbound leisure, business and other non-religious tourism expenditure by Muslims last year was $126 billion, according to DinarStandard.
  • Several Western brands like Kempinski now offer prayer carpets, Qurans, halal food and other Muslim-friendly amenities.
  • U.S. hoteliers have lagged their European counterparts in providing services to attract this rising segment.

GLOBAL REPORT—When well-heeled Muslim guests check into the Hotel Vier Jahreszeiten Kempinski in Munich, they know the management and staff will do everything they can to meet their special religious requirements—a marketing trend hoteliers in the West are beginning to emulate as Muslim travel takes off.

“We’ve had long experience with Arab guests, many of which are royalty from the Gulf region, and so we know that providing things like the proper cuisine, prayer carpets and Arabic-speaking staff is important,” said Axel Ludwig, GM of the 300-room property.

“And guest satisfaction.... [read more]

Categories: Hotel Prospects

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