Rois, a 183-room three-star hotel, has been voluntarily alcohol-free
since Saturday when it held an official ceremony that involved pouring
alcohol away and smashing bottles. A video posted on YouTube shows the event.
about 400 kilometers southeast of Cairo, is the second largest city on
the Red Sea coast and is very popular with tourists.
In the wake
of the proposed licensing restrictions, some tour operators have
expressed concern a ban would negatively impact tourism in Egypt.
International tourism has long been a mainstay of the Egyptian economy, with United Nations World Tourism Organization (UNWTO)
figures showing it generated $10.1 billion in 2012. Though UNWTO data
showed a 17% increase in tourism arrivals to 11.2 million in 2012, the
sector has been struggling to prove the country is still safe to visit
in the wake of the 2011 revolution.
Rois' management hopes the hotel's new alcohol-free status will draw
international visitors that are more in keeping with Egypt's Islamic
"The idea of launching a hotel without alcohol is not to
adhere to any particular movement but rather to provide a new kind of
tourism," Yasser Kamal, the owner of the hotel, told MENA (Middle
Eastern New Agency).
Kamal added the hotel remains open to all visitors regardless of their religious affinity.
The hotel's website hasn't been updated to reflect the change, saying it still boasts two bars and an English pub.
addition to the alcohol ban, the hotel has also designated the entire
top floor, including a swimming pool, as a female-only area.
The top floor will be patrolled by female security officers.
The hotel has not responded to requests for additional comment.
Les Rois, El Hadaba El Shamaleya Road, Hurghada 84111, Egypt